April 18, 2024

Archives for March 19, 2012

Eyewear Sells Big in Celebrity Marketing

Anyone else influenced by the eyewear a celebrity wears?   Oakley scored big with Tom Cruise and Mission Impossible to the tune of $100 million. Ray Ban’s Wayfarers  went from sales of 7,000 to 7 million with celebrity product placement. Even Sarah Palin’s glasses have become a fashion must have.