April 25, 2024

Archives for 2013

Got Blog? Marketers Sponsor Content

Got a blog?  Want to get paid for it?  This interesting article in the WSJ shed a new light on some of my favorite blogs and their advertisers.   They might just be getting paid to promote a Hollywood trend http://online.wsj.com/article/SB10001424127887323980604579031391201753578.html

How To Get In Touch With A Celebrity

In my book “Will Work For Shoes”, I give details on the best way to reach out to a celebrity.   Writing a brief email is still one of the best ways.  Check out this touching story on how a song was made because of an inspiring letter. http://www.dailymail.co.uk/news/article-2401655/She-gave-75-years-life-96-year-old-man-enters-heartbreaking-song-wrote-late-wife-contest-producers-record-iTunes.html

Prince & Princess In Touch With Their Public

The Prince & Princess continue to impress by reaching out to fans in a way they can appreciate.  Kate can wear couture designer brands, but for this family portrait, she wore a $72 dress.  No star studded photographer for this family photo – just Kate’s Dad. http://www.today.com/news/duchess-kates-72-royal-family-portrait-dress-sells-out-6C10960068

Ask Permission to Use a Celeb Image

Peter Fonda sued Dolce & Gabbana & Nordstrom for using his name and image without his permission. The T’s were pulled from the stores – lesson for anyone thinking about using a celeb image without asking first.  

Cruciani Bracelet Saves Cashmere Firm

A summer hit! The simple lace bracelet saved the Italian cashmere firm with sales at $38 Million www.cruciani.net Heidi Klum kicked off the celebrity obsession with the bracelet.