James Bond – The Ultimate Product Placement Film

Jame Bond – the ultimate product placement film – turns 50 years old.    The original Bond producer “Cubby” Broccoli wanted recognizable products in his films. Brioni, Tom Ford, Aston Martin and BMW all played a role in the aspirational movies.  Even his vodka martinis “shaken, not stirred” were sold off to Smirnoff, Absolut, Stoli and Finlandia.  Lindy Hemming, the costume designer on 5 Bond films started a long association with Omega watches.  If you happen to be in London, check out the Barbican Centre’s exhibition on Bond curated by fashion historian Bronwyn Cosgrave and Ms. Hemming.