Who are you wearing? : Author describes career in celebrity product placement
MARILYN MCMAHON, NEWS-PRESS STAFF WRITER
Susan Ashbrook, who describes herself tongue-in-cheek as a celebrity marketing connoisseur, has written a how-to book for small business owners and entrepreneurs — “anyone who looks at celebrities and thinks…..READ MORE
Susan Ashbrook shares secrets of celebrity dressing in new book
By Booth Moore
Why have we seen a dozen paparazzi photos in the past couple of weeks of celebrities wearing Current/ Elliott’s leopard-print ‘Stiletto’ jeans?
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The Wall Street Journal reviewed Susan J. Ashbrook’s “
Will Work for Shoes: The Business Behind Red Carpet Product Placement
,” describing it as a “voyeuristic peek behind the curtain” of Hollywood fashion and celebrity marketing. The review highlighted the book’s look into intense brand competition and its potential as a guide for those in the industry. You can read more about the book, titled “
Will Work for Shoes: The Business Behind Red Carpet Product Placement
on Amazon READ MORE
Finding Your Niche (To Celebrity Marketing) – Read It on
SHOESTRING VENTURE
THE START UP BIBLE
It sounds glamorous to have worked behind the scene at thousands of red carpet events helping fashion designers, celebrity stylists and over 7,000 celebrities pick fashion that would send photographers into frenzy and consumers into stores. I share some fun stories in my book “Will Work For Shoes – The Business Behind Red Carpet Product Placement”. READ MORE