August 7, 2025

Sexy Sells

If you weren’t familiar with actress, Sydney Sweeney or the American Eagle brand before, I’m betting you know all about them now. Every major news outlet has to air their thoughts on the “great jeans” ad. Some have called it a failure, but I bet Sweeney and American Eagle are popping open champagne. Advertisements for sexy jeans is nothing new. Is everyone forgetting the 15 year old Brooke Shields ad for Calvin Klein “You wanna know what comes between me and my Calvins? Nothing.” Mr. Klein may have it right when he said, “Commercials capture your attention, that’s all”. If that is the case, I’d say the American Eagle ad has landed.

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