September 24, 2023

Archives for March 2011

4 Easy Steps to Red Hot, Red Carpet Product Placement

Justin Bieber, Kim Kardashian and Jennifer Lopez are just a few examples of celebrities with tremendous sway over trends in the market, as well as, influence over consumer dollars.  Just one twirl on the red carpet can take merchandise from the unknown to a big retail business.  Celebrities have become an advertising vehicle—and sometimes at […]

As Good As It Gets

AS GOOD AS IT GETS:  I am frequently asked how I started Film Fashion, which is why I wrote “Will Work For Shoes – The Business Behind Red Carpet Product Placement”.  I pioneered a unique business in which I serve as a liaison between fashion designers and thousands of Hollywood celebrities—maybe the world’s most particular […]

Best Dressed Stars Wear Jay Godfrey

 If you haven’t heard about New York Fashion Designer, Jay Godfrey, you’ve probably seen his work.   Hot Hollywood stars turn to Jay for dresses that turn heads..and land them on the pages of US Weekly and People Magazine.  Ali Larter, Amanda Bynes, Amanda Seyfriend, Eva Mendes are just a few of the ladies who count on […]

Designer Pamella Roland’s Piping Hot Red Carpet Gowns

Met with Fashion Designer Pamella Roland’s right hand, Kenneth Marks,  yesterday at Topanga Canyon’s Neiman Marcus.  Goodness!  Pamella knows how to make striking red carpet gowns for celebrities like Angelina Jolie, Halle Berry, Jennifer Lopez and the lovely Kim Cattrall.  Who hasn’t Pamella dressed?  Just wait one award show and I’m sure she’ll strike that […]

Jennifer Lopez’s Beginnings to Big

In my book “Will Work For Shoes – The Business Behind Red Carpet Product Placement” I talk about meeting Jennifer Lopez early in her career.  I was impressed with her dedication and schedule of guitar lessons, dance classes, acting… I’ve learned to keep an open mind when working with celebrities because today’s up and comer […]