February 25, 2024

Archives for May 2017

Neutrogena Marketing Pioneer’s Bright Ideas

I don’t often read obituaries but Lloyd Cotsen’s caught my eye.  At his father-in-law’s Los Angeles cosmetics company, the young college graduate was given the responsibility of marketing an unknown amber-colored bar of soap called Neutrogena.   To give the soap prestige, he persuaded upscale hotels to put the soap in guest rooms.  He invited […]

Do Celebrities Influence Consumers?

Steve McQueen Still Sells: The Impact and Influence of a Hollywood Superstar on Fashion by   Eric Labanauskas in   Branding, Personal Branding It’s one thing to have a company invite you to endorse their product, and – at least in the case of fashion – wear it on their behalf. It’s completely another when they […]

Double Vision

US Weekly, January 2017 Two celebrities wearing the same outfit?  Double the vision, double your chances of catching an editor’s attention.  The phrase “the more the merrier” can really pay off, especially when it is so hard to grab an editor’s eye.