September 24, 2023

Archives for July 2012

Susan J Ashbrook for Angeleno & Westfield Mall

  Thank you Angeleno Magazine for sponsoring a Generation Next fashion event at Westfield Mall and asking Susan J Ashbrook to talk about fashion tricks of the trade!

Becoming Your Own Celebrity VIP

Akio Toyoda, President of Toyota Motor Corporation, is shifting into high gear to shake things up for the troubled auto company.  In a new commercial for Camry Mr. Toyoda is pictured dumping his usual gray suit for a racing suit and doing 31 degree banks at the Daytona International Speedway.  The tag line “How do […]

James Bond – The Ultimate Product Placement Film

Jame Bond – the ultimate product placement film – turns 50 years old.    The original Bond producer “Cubby” Broccoli wanted recognizable products in his films. Brioni, Tom Ford, Aston Martin and BMW all played a role in the aspirational movies.  Even his vodka martinis “shaken, not stirred” were sold off to Smirnoff, Absolut, Stoli and […]

Tips To Partner With a Celebrity

Susan J Ashbrook Watch Magic Apparel Convention speech by clicking link. Author of “Will Work For Shoes – The Business Behind Red Carpet Product Placement” Susan J Ashbrook reviews some top tips in her book.  An expert in celebrity product placement, Ashbrook knows how to get your product in the hands of a celebrity.

Jessica Simpson Slims Down with Weight Watchers

Weight Watchers found the perfect celebrity partner with hot new Mom, Jessica Simpson.  After a mistep with Charles Barkley, Weight Watchers is back on track.  Valerie Bertinelli, Mariah Carey and Jennifer Hudson have all lost pounds and earned big paychecks.  Jessica knows she needs to loose her pregnancy pounds so why not get paid to do […]