February 25, 2024

Archives for August 2013

Miley Cyrus & Endorsement Sponsors

Miley Cyrus wasn’t thinking like a businesswoman when she pushed the boundaries at the VMA Awards.  Wanting to show she is no longer “Disney” might mean losing hundreds and thousands of endorsement deals in the future.  This article shows a few names who wish they could get a “do over” in their careers. http://money.msn.com/now/12-celebrities-who-lost-big-endorsements

Got Blog? Marketers Sponsor Content

Got a blog?  Want to get paid for it?  This interesting article in the WSJ shed a new light on some of my favorite blogs and their advertisers.   They might just be getting paid to promote a Hollywood trend http://online.wsj.com/article/SB10001424127887323980604579031391201753578.html

How To Get In Touch With A Celebrity

In my book “Will Work For Shoes”, I give details on the best way to reach out to a celebrity.   Writing a brief email is still one of the best ways.  Check out this touching story on how a song was made because of an inspiring letter. http://www.dailymail.co.uk/news/article-2401655/She-gave-75-years-life-96-year-old-man-enters-heartbreaking-song-wrote-late-wife-contest-producers-record-iTunes.html

Prince & Princess In Touch With Their Public

The Prince & Princess continue to impress by reaching out to fans in a way they can appreciate.  Kate can wear couture designer brands, but for this family portrait, she wore a $72 dress.  No star studded photographer for this family photo – just Kate’s Dad. http://www.today.com/news/duchess-kates-72-royal-family-portrait-dress-sells-out-6C10960068

Ask Permission to Use a Celeb Image

Peter Fonda sued Dolce & Gabbana & Nordstrom for using his name and image without his permission. The T’s were pulled from the stores – lesson for anyone thinking about using a celeb image without asking first.