February 25, 2024

Archives for March 2012

Hollywood Trends Influence Prom Dressing

Looking for a prom dress?  Look straight to Hollywood’s red carpet for this year’s trend.  Dancing With The Stars and the Oscar red carpet are this year’s influence.  David’s Bridal reports that it’s category “Sexy” is making up 35% of prom dress sales this year.  Appealing to teen girls can be very lucrative -so don’t forget […]

Fashion Star TV Show is Missing a Fashion Star

The TV Show “Fashion Star” looks to be a hit with viewers and consumers in that sweet demographic of 18 – 49 year olds.  The show averaged 4.6 million viewers – not bad for it’s debut.  What’s the show missing?  How about some authetic fashion stars like Kimberly Ovitz?  Jessica Simpson & Nicole Ritchie help bring viewers, but […]

Chicago’s Daily Herald Features Susan J Ashbrook

Thirteen minutes after the “Today” show reported Madonna’s fondness for $125 pink suede Steve Madden boots with pompom laces, the company had received 240 orders. When several young Hollywood actresses — including Zoe Saldana (“Avatar”), Emmy Rossum (“Shameless”), Amanda Seyfried (“Mamma Mia”) and Olivia Munn (“Attack of the Show”) — were photographed strolling around in […]

Eyewear Sells Big in Celebrity Marketing

Anyone else influenced by the eyewear a celebrity wears?   Oakley scored big with Tom Cruise and Mission Impossible to the tune of $100 million. Ray Ban’s Wayfarers  went from sales of 7,000 to 7 million with celebrity product placement. Even Sarah Palin’s glasses have become a fashion must have.

The Reality Behind The Red Carpet – In Touch Magazine

http://www.intouchweekly.com/2012/03/the_reality_behind_the_red_car.php Now that awards season is over, celebrity fashion expert and author of Will Work For Shoes – The Business Behind Red Carpet Product Placement Susan J. Ashbrook is spilling the style scoop on what it really takes to get the stars ready for the Oscars.