September 24, 2023

Archives for January 2019

Has Celebrity Product Placement Gone Too Far?

After this year’s Golden Globe Awards, actress Jamie Lee Curtis took to her social media to complain about Fiji Water’s blatant promotion and photobomb from the young woman holding the brand’s water. Has celebrity product placement gone too far? Did Fiji Water capture an audience with this promotion? While Ms. Curtis had plenty to say […]

How to Get Your Product into the Hands of a Celebrity

Think the red carpet is just for formal events? Will Work For Shoes book gives all the behind the scene secrets to help you get your product into the hands of a celeb. There are red carpet events every week-end and many are jean casual. Think the Sundance Film Festival, Coachella and more….

Emerald’s shine at Golden Globes 2019

Michelle Yeoh wears actual emerald ring from “Crazy Rich Asians”. Did you know high-end jewelers never used to loan emeralds to celebrities? It is only at recent red carpet events that we are seeing emeralds. Why? colored stones are selling and Golden Globe images showcase brands stunning jewelry better than advertising.

Custom Gowns Rule Golden Globe Red Carpet

Golden Globe 2019 trend? The super stars are going “custom” on the red carpet ….Lady Gaga, Brie Larson, Saoirse Ronan, Taraji P Henson, Regina King, Thandie Newton, Chrissy Metz. How does it start? Designer’s send stunning sketches. A nice personal touch.