February 25, 2024

Archives for December 2011

Award Show Season – The Superbowl of Fashion and Celebrity Marketing

 If the Oscars are in your sites – and you want to connect with a celebrity during an Academy Award campaign here are a few quick tips for you: Contact the celebrity for a small event – it they like your merchandise, hopefully you’ve begun a realationship with the celebrity that will grow. Research names of […]

Will “Dragon Tattoo” Send Consumers to H&M?

I loved the “Dragon Tattoo” books and await the film’s opening.  The movie’s costume designer, Trish Summerville, collaborated on a capsule collection with H&M.  Will the movie’s hero, Lisbeth Salander, who’s fashion sensibility is black & leather send people shopping?   Motorcycle jackets, hoodie sweatshirts, black leggings –  too bad H&M can’t sell Lisbeth’s fearlessness.  Now, I’d buy that!