February 25, 2024

Archives for August 2012

2012 Olympics Marketing Coup

Addicted to the Olympics?  Then you’ve  noticed “Beats” headphone brand by Dr. Dre.  The fashion accessory/headsets have been worn by so many athletes, especially as they are warming up for their events.  Athletes are not suppose to promote sponsors (Rule 40) but Dr. Dre has pulled off the marketing coup of the entire Olympics.  How did he pull […]

Basketball Players Lensless Glasses Influence Consumers

Basketball players and their lensless eyewear are the latest to stir up the consumer looking to  express themselves through a fashion accessory.  LeBron James, Russell Westbrook and a handful of other players look “nerd chic” for a fashion statement.  Now anyone can feel like John Lennon, Sarah Palin or Elton John.