February 25, 2024

Archives for September 2011

How To Get A Star to Use Your Product – Bloomberg Businessweek

  Will Work For Shoes Featured In Bloomberg Businessweek Bloomberg Businessweek features "Will Work For Shoes – The Big Business Behind The Red Carpet" and Susan J Ashbrook’s tips to put your product into the hands of a celebrity

The Spotlight On Celebrity Marketing

Every celebrity is an entrepreneur, and like most entrepreneurs, some are better than others.   It’s up to the celebrity to find ways to promote themselves. So, in between acting and singing gigs, the Olsen Twins, Jessica Simpson and Gwen Stefani have carved out secondary careers in the apparel business.  Let’s not forget multi-million dollar boxer […]

Will Men Wear UGG Boots + Finding the Perfect Celebrity Partner

Furry footware brand UGG boots aren’t just for girls anymore.  The brand conquered Hollywood with the likes of Kate Hudson and Megan Fox.  Celebrity product placement helped sky rocket sales.  Tom Brady is the latest model of a new advertising campaign.  Brandy confessed he took ribbing from his teammates for the ad – until Brady gave them […]

Halloween Product Placement for Heidi Klum’s Yearly Party

If you produce Halloween products, it’s not too soon to hit up Heidi Klum.  Heidi and her beau Seal, host a yearly Halloween party that certainly captures attention.    At NYC’s fashion week, Heidi Klum checked out FEED designer, Lauren Bush’s, trick or treat bags. Proceeds for the bag’s benefit UNICEF. “Each bag purchased provides a […]

Success For a Dress Article – Will Work For Shoes

Fun interview with Toronto’s National Star newspaper kicking off Toronto Film Festival  http://www.nationalpost.com/opinion/columnists/Success+dress/5374343/story.html