May 7, 2021

Archives for 2011

Award Show Season – The Superbowl of Fashion and Celebrity Marketing

 If the Oscars are in your sites – and you want to connect with a celebrity during an Academy Award campaign here are a few quick tips for you: Contact the celebrity for a small event – it they like your merchandise, hopefully you’ve begun a realationship with the celebrity that will grow. Research names of […]

Will “Dragon Tattoo” Send Consumers to H&M?

I loved the “Dragon Tattoo” books and await the film’s opening.  The movie’s costume designer, Trish Summerville, collaborated on a capsule collection with H&M.  Will the movie’s hero, Lisbeth Salander, who’s fashion sensibility is black & leather send people shopping?   Motorcycle jackets, hoodie sweatshirts, black leggings –  too bad H&M can’t sell Lisbeth’s fearlessness.  Now, I’d buy that!

J Lo’s Celebrity Marketing Misses The Target

 Unless you’re visiting another planet, you’ve seen those pricey produced Fiat commercials with Jennifer Lopez as the new “face” of Fiat.  It seems that “Jenny from the block” commercials aren’t actually filmed in the Bronx.  I’m a fan of Jennifer’s but that news doesn’t bother me as much as the fact that I simply don’t believe […]

Michael J Palladino – Director at LIM College New York Says About “Will Work For Shoes”

“Work for Shoes offers clarity and valuable information about the impact of branding and product placement that is so needed in the world today! Susan Ashbrook shares her personal insights based on real life experience that point to success and not the scripted anecdotes of well meaning wannabes!”

Making Your Red Carpet Event Work

What can you do when you can’t connect with a celebrity? Don’t re-invent the wheel!  Huge brands look for intimate events to connect with local clients.  Louis Vuitton, Kate Spade and Tommy Bahama are just a few companies that offer local events for small groups after store hours AND sometimes they offer up snacks and […]