Justin Bieber, Kim Kardashian and Jennifer Lopez are just a few examples of celebrities with tremendous sway over trends in the market, as well as, influence over consumer dollars. Just one twirl on the red carpet can take merchandise from the unknown to a big retail business. Celebrities have become an advertising vehicle—and sometimes at […]
Archives for March 31, 2011
As Good As It Gets
March 31, 2011 by
AS GOOD AS IT GETS: I am frequently asked how I started Film Fashion, which is why I wrote “Will Work For Shoes – The Business Behind Red Carpet Product Placement”. I pioneered a unique business in which I serve as a liaison between fashion designers and thousands of Hollywood celebrities—maybe the world’s most particular […]
