If the Oscars are in your sites – and you want to connect with a celebrity during an Academy Award campaign here are a few quick tips for you: Contact the celebrity for a small event – it they like your merchandise, hopefully you’ve begun a realationship with the celebrity that will grow. Research names of […]
Archives for December 2011
Will “Dragon Tattoo” Send Consumers to H&M?
December 15, 2011 by
I loved the “Dragon Tattoo” books and await the film’s opening. The movie’s costume designer, Trish Summerville, collaborated on a capsule collection with H&M. Will the movie’s hero, Lisbeth Salander, who’s fashion sensibility is black & leather send people shopping? Motorcycle jackets, hoodie sweatshirts, black leggings – too bad H&M can’t sell Lisbeth’s fearlessness. Now, I’d buy that!
