December 7, 2021

Archives for 2012

Alicia Keys Marketing Music By Selling Shoes

It wasn’t enough for Alicia Keys to release her new CD “Girl on Fire” – the singer lined up with Reebok for a special gold stud and tribal print line of shoes.  The music industry is tough, even for a top performer like Ms. Keys.  Partnership with mega brand Reebok could sell a few more […]

Mesa College San Diego

Susan Ashbrook’s insights to styling captivated our fashion student audience, and they are still talking about how exciting this career choice would be. -Professor Susan Lazear  

Disney Taps Into a Celebrity Hairstylist

There was the famous “Rachel” on Jennifer Aniston and now celeb hairstylist Ken Paves has created the “Periwinkle” for Disney. He hasn’t convinced any of his clients to wear it yet but says “There’s a princess in everyone”

Jennifer Aniston On Selling Shampoo

Jennifer Aniston is the latest celebrity to sign on to sell a product  – “Living Proof” shampoo.  Why a good choice?  Ms. Aniston’s famous hair cut on “Friends” influenced a big 50% of ALL women . She has also done very few product endorsements, so chances are women will take notice.  Why good for Jennifer? […]

Celebrities Nail It & The Beauty Industry Benefits

Nail polish has become a frugal pick-me-up over lipstick for the beauty industry.  The trend started at the Olympics and celebrities followed with  sparkly colors on the red carpet.   “Nail Art”  has helped sales grow over 25%.