What Tiger Woods and other golfers wear at every major championship is carefully planned by their apparel sponsors months in advance. Hours of TV exposure, photos on magazine covers, websites and newspapers mean sales. Winning a tournament can raise sales 10 percent,” said Tiss Dahan, the senior director of global apparel at Adidas Golf.
Author, Public Speaker, Celebrity Marketing Expert
About Me
About Susan J. Ashbrook
Susan Ashbrook got her start in Fashion working for the designer, Richard Tyler, as his Director of Marketing and Public Relations. Richard’s high voltage celebrity clients included Julia Roberts, Anjelica Huston, Mick Jaggar and others. Recognizing celebrities can bring brand awareness through the red carpet, Ashbrook founded and pioneered the … [Read More...]