So you’ve read my book and got your product into the hands of a celebrity – what’s next? Take a note from the fashion company Ann Taylor. They may have hired Kate Hudson as the “face” of their brand, but they also make Kate feel comfortable in her roll. Kate said, “I really feel the collaborative effort. I […]
Archives for April 2013
Beyoncé Adds Pepsi Creative Director to Her Resume
April 9, 2013 by
A unique $50 million deal between Pepsi and super-star Beyoncé merges a celebrity endorsement and artist looking for more creative control. The deal includes standard advertising like commercials and print ads as well as a “fund to support the singer’s chosen creative projects.” These projects, according to the New York Times, are undefined but could include […]
Nichole Dwyer – Fashion Marketing & Management, The Art Institute of California, Los Angeles
April 8, 2013 by
Susan was such an inspiration to our students! Being able to hear Susan’s experiences of product placement and marketing with celebrities gave our students new perspectives into the reality of it all. After implementing the book in my PR & Marketing class, it was the one read that students looked forward to discussing in class […]
Hip Hop and Alcohol Brands – The Perfect Cocktail
April 3, 2013 by
Alcohol brands continue to play a role in hip-hop lyrics and videos, just name an artist, and he probably has a deal. Diddy has a role in Ciroc Vodka, Ludacris is the ambassador of Conjure Cognac. Don’t you wonder if a song like “Pass the Courvoisier” is organic or paid for? Stefan Kalogridis, owner of […]
