I don’t often read obituaries but Lloyd Cotsen’s caught my eye. At his father-in-law’s Los Angeles cosmetics company, the young college graduate was given the responsibility of marketing an unknown amber-colored bar of soap called Neutrogena. To give the soap prestige, he persuaded upscale hotels to put the soap in guest rooms. He invited […]
Author, Public Speaker, Celebrity Marketing Expert
About Me
About Susan J. Ashbrook
Susan Ashbrook got her start in Fashion working for the designer, Richard Tyler, as his Director of Marketing and Public Relations. Richard’s high voltage celebrity clients included Julia Roberts, Anjelica Huston, Mick Jaggar and others. Recognizing celebrities can bring brand awareness through the red carpet, Ashbrook founded and pioneered the … [Read More...]