Social-Media Stars Are Turning Heads—of Regulators Regulators say financial rewards to influencers—even if made without explicit demands in return—can run afoul of deceptive-marketing rules Actress Shay Mitchell, of the TV show ‘Pretty Little Liars,’ is one of 21 social-media influencers contacted by the Federal Trade Commission in recent months over Instagram posts mentioning brands. Shown, […]
Author, Public Speaker, Celebrity Marketing Expert
About Me
About Susan J. Ashbrook
Susan Ashbrook got her start in Fashion working for the designer, Richard Tyler, as his Director of Marketing and Public Relations. Richard’s high voltage celebrity clients included Julia Roberts, Anjelica Huston, Mick Jaggar and others. Recognizing celebrities can bring brand awareness through the red carpet, Ashbrook founded and pioneered the … [Read More...]