Have you ever purchased something based on what you saw a VIP wear? The hat industry was saved by celebrities wearing hats! People believe that purchasing a product that’s worn by a celebrity they like, will allow them to emulate the celebrity. They associate with a celebrities’ “cool” factor, success, beauty and athletic skill.
Author, Public Speaker, Celebrity Marketing Expert
About Me
About Susan J. Ashbrook
Susan Ashbrook got her start in Fashion working for the designer, Richard Tyler, as his Director of Marketing and Public Relations. Richard’s high voltage celebrity clients included Julia Roberts, Anjelica Huston, Mick Jaggar and others. Recognizing celebrities can bring brand awareness through the red carpet, Ashbrook founded and pioneered the … [Read More...]