Beyoncé Adds Pepsi Creative Director to Her Resume

A unique $50 million deal between Pepsi and super-star Beyoncé merges a celebrity endorsement and artist looking for more creative control. The deal  includes standard advertising like commercials and print ads as well as a “fund to support the singer’s chosen creative projects.” These projects, according to the New York Times, are undefined but could include events, photo shoots or “almost anything else” that Beyoncé, the actress, songstress and entrepreneur sees as a creative partnership opportunity.  She hasn’t taken a mis-step yet, so it will be fun to see what’s next on her radar!