Finding the Right “Fit” For Celebrity Product Placement

I frequently write about celebrity product placement and the importance of putting a “target list” together.  It shouldn’t just include top celebrities.  A place to start your first venture at product placement might have VIP’s from your town, after all, your local media might find the football team, the head coach, the Mayor or the chef from the best restaurant in town wearing or using your product of interest.  Thinking “outside the box” gets attention.   A great example is the recent pairing of Post Malone and footwear brand Crocs.  Who would have thought?  Well, the Crocs designed by one of the music industry’s most popular artists sold out in 10 minutes!