Celebrity marketing abounds, even when it comes to promoting a food website. Founders of Thefood-life.com looked to Nicole Richie to open up about her travel-friendly food regimen in a post that ran in August. “Nicole Richie is very health-conscious…She always carries this special type of seaweed that gives her energy,” said Michael King in WWD. Want to know more? I’m betting that post garnered some visibility for the new site and we’ll be learning more about celebrity’s taste preferences.
Food Website Takes A Bite Into Celebrity Marketing
August 31, 2011 by
