Unless you’re visiting another planet, you’ve seen those pricey produced Fiat commercials with Jennifer Lopez as the new “face” of Fiat. It seems that “Jenny from the block” commercials aren’t actually filmed in the Bronx. I’m a fan of Jennifer’s but that news doesn’t bother me as much as the fact that I simply don’t believe she would chose to drive a Fiat. I’m not buying it….and Mariah Carey and Jenny Craig’s mis-match is yet another example of celebrity marketing that misses the target.
J Lo’s Celebrity Marketing Misses The Target
November 27, 2011 by
