Jennifer Aniston is the latest celebrity to sign on to sell a product – “Living Proof” shampoo. Why a good choice? Ms. Aniston’s famous hair cut on “Friends” influenced a big 50% of ALL women . She has also done very few product endorsements, so chances are women will take notice. Why good for Jennifer? You can bet she’s making big bucks, she is also involved in package design, new products AND an equity stake in the company – which executives declined to discuss. This deal is a new trend in Hollywood you’ll be seeing a lot more of.
Jennifer Aniston On Selling Shampoo
October 14, 2012 by
