In my book “Will Work For Shoes”, I give details on the best way to reach out to a celebrity. Writing a brief email is still one of the best ways. Check out this touching story on how a song was made because of an inspiring letter. http://www.dailymail.co.uk/news/article-2401655/She-gave-75-years-life-96-year-old-man-enters-heartbreaking-song-wrote-late-wife-contest-producers-record-iTunes.html
Prince & Princess In Touch With Their Public
August 22, 2013 by
The Prince & Princess continue to impress by reaching out to fans in a way they can appreciate. Kate can wear couture designer brands, but for this family portrait, she wore a $72 dress. No star studded photographer for this family photo – just Kate’s Dad. http://www.today.com/news/duchess-kates-72-royal-family-portrait-dress-sells-out-6C10960068
Ask Permission to Use a Celeb Image
August 1, 2013 by
Peter Fonda sued Dolce & Gabbana & Nordstrom for using his name and image without his permission. The T’s were pulled from the stores – lesson for anyone thinking about using a celeb image without asking first.
Cruciani Bracelet Saves Cashmere Firm
July 25, 2013 by
A summer hit! The simple lace bracelet saved the Italian cashmere firm with sales at $38 Million www.cruciani.net Heidi Klum kicked off the celebrity obsession with the bracelet.
Stay True to Your Brand
July 8, 2013 by
Every time we post, we communicate our own personal brand. Jay-Z’s philosophy of success is to stay true to yourself. You are the product. If people believe in you, they will believe in what you create
