Wonder why Audi has invaded Hollywood – excellent article in The Hollywood Reporter. Learn why a celebrity drives up to the red carpet in the newest, hippest Audi and more…. http://www.hollywoodreporter.com/news/inside-audis-push-take-hollywood-569924
Tom Cruise & Walmart – Marketing Partners?
June 18, 2013 by
Tom Cruise gave a speech at Walmart’s shareholders meeting – either he got paid a whole lot of money or Walmart will promote the heck out of his movies. What do you think? http://news.yahoo.com/video/tom-cruise-talks-walmart-women-040638733.html
Kate Hudson Talks About Collaborating With a Brand
April 26, 2013 by
So you’ve read my book and got your product into the hands of a celebrity – what’s next? Take a note from the fashion company Ann Taylor. They may have hired Kate Hudson as the “face” of their brand, but they also make Kate feel comfortable in her roll. Kate said, “I really feel the collaborative effort. I […]
Beyoncé Adds Pepsi Creative Director to Her Resume
April 9, 2013 by
A unique $50 million deal between Pepsi and super-star Beyoncé merges a celebrity endorsement and artist looking for more creative control. The deal includes standard advertising like commercials and print ads as well as a “fund to support the singer’s chosen creative projects.” These projects, according to the New York Times, are undefined but could include […]
Nichole Dwyer – Fashion Marketing & Management, The Art Institute of California, Los Angeles
April 8, 2013 by
Susan was such an inspiration to our students! Being able to hear Susan’s experiences of product placement and marketing with celebrities gave our students new perspectives into the reality of it all. After implementing the book in my PR & Marketing class, it was the one read that students looked forward to discussing in class […]
