Lance Armstrong’s admission to using performance enhancing drugs comes late for the Livestrong Foundation.  Nike dropped its sponsorship within a day.  The cancer foundation needs to quickly capture positive partnerships.  Why not look to celebrities and real people who have worked with the foundation and have personal stories to share about Livestrong’s support and help?

Like her or not, Kim Kardashian, was the most-searched-for person of 2012.  She has over 16 million Twitter fans (the President of the US has 20 million) following every move.  You can bet pregnancy and baby merchandise looking for mass consumer dollars will be knocking on Ms. Kardashian’s door.

It wasn’t enough for Alicia Keys to release her new CD “Girl on Fire” – the singer lined up with Reebok for a special gold stud and tribal print line of shoes.  The music industry is tough, even for a top performer like Ms. Keys.  Partnership with mega brand Reebok could sell a few more […]

There was the famous “Rachel” on Jennifer Aniston and now celeb hairstylist Ken Paves has created the “Periwinkle” for Disney. He hasn’t convinced any of his clients to wear it yet but says “There’s a princess in everyone”