Susan J Ashbrook Watch Magic Apparel Convention speech by clicking link. Author of “Will Work For Shoes – The Business Behind Red Carpet Product Placement” Susan J Ashbrook reviews some top tips in her book. An expert in celebrity product placement, Ashbrook knows how to get your product in the hands of a celebrity.
Jessica Simpson Slims Down with Weight Watchers
July 3, 2012 by
Weight Watchers found the perfect celebrity partner with hot new Mom, Jessica Simpson. After a mistep with Charles Barkley, Weight Watchers is back on track. Valerie Bertinelli, Mariah Carey and Jennifer Hudson have all lost pounds and earned big paychecks. Jessica knows she needs to loose her pregnancy pounds so why not get paid to do […]
Apple Takes a Bite Into Product Placement
June 25, 2012 by
Has anyone noticed Apple’s flipped company logo… so subtle, yet so powerful product placement! BTW – a company spokesperson states Apple rarely pays for product placement.
Wedding Gown Designer Benefits from Facebook Wedding
May 28, 2012 by
Priscilla Chan – the new wife of Facebook’s Mark Zuckerberg created an overnight sensation for wedding gown designer Claire Pettibone. Associated Press + cover of People Magazine are a few examples of press Ms. Pettibone received with images of the wedding gown. Need proof on what a VIP can do to build brand awareness? The […]
Can’t Find A Pair of Jeans – Pick a Celebrity That Looks Like You!
May 17, 2012 by
People StyleWatch said 52% of its readers are influenced by the denim celebrities wear. It wasn’t the level of the celebrity as much as how much they resembled the reader – there are so many choices!
