April 22, 2025

Michael J Palladino – Director at LIM College New York Says About “Will Work For Shoes”

“Work for Shoes offers clarity and valuable information about the impact of branding and product placement that is so needed in the world today! Susan Ashbrook shares her personal insights based on real life experience that point to success and not the scripted anecdotes of well meaning wannabes!”

Making Your Red Carpet Event Work

What can you do when you can’t connect with a celebrity? Don’t re-invent the wheel!  Huge brands look for intimate events to connect with local clients.  Louis Vuitton, Kate Spade and Tommy Bahama are just a few companies that offer local events for small groups after store hours AND sometimes they offer up snacks and […]

Chicago’s Fashion Group Gave Rave Reviews to Susan J Ashbrook

Susan Glick, Vice President of Women’s Apparel Merchandise Mart Properties, said “This fashion savvy group (Chicago’s Fashion Group International) gave you rave reviews. I wish you much success with your book and all your future endeavors.”

Santa Barbara News Press Feature – Susan J Ashbrook

Who are you wearing? : Author describes career in celebrity product placementMARILYN MCMAHON, NEWS-PRESS STAFF WRITER October 10, 2011 6:08 AM Susan Ashbrook, who describes herself tongue-in-cheek as a celebrity marketing connoisseur, has written a how-to book for small business owners and entrepreneurs — “anyone who looks at celebrities and thinks, ‘I have a product. […]

How To Get A Star to Use Your Product – Bloomberg Businessweek

  Will Work For Shoes Featured In Bloomberg Businessweek Bloomberg Businessweek features "Will Work For Shoes – The Big Business Behind The Red Carpet" and Susan J Ashbrook’s tips to put your product into the hands of a celebrity