One of the most common activities in our current Covid world, is cleaning and organizing closets. Getting rid of items that no longer fit or are not worn is a great feeling. Discovering a beloved vintage item you are willing to part with can be an exciting process. There are several retail websites that can […]
The Business of Vintage
IS THERE A HOLLYWOOD AWARD SHOW SEASON?
I’m frequently asked if there is an ideal time to try and place product with a celebrity? There is no better time than the “Award Show Season” that takes place from September until February and ends with the “Super Bowl” of Award Shows, The Academy Awards. Hollywood has red, purple and green carpet events every […]
Hollywood Glamour on Exhibit at Boston Museum of Fine Arts
Mae West said “I never worry about diets. The only carrots that interest me are the number of carats in a diamond.” Check out the gems at The Boston Museum of Fine Arts exhibit “Hollywood Glamour”. Exhibit sponsored by Neil Lane.
Finding Your Niche (To Celebrity Marketing) – Read It on Shoestring Venture
It sounds glamorous to have worked behind the scene at thousands of red carpet events helping fashion designers, celebrity stylists and over 7,000 celebrities pick fashion that would send photographers into frenzy and consumers into stores. I share some fun stories in my book “Will Work For Shoes – The Business Behind Red Carpet Product […]
4 Easy Steps to Red Hot, Red Carpet Product Placement
http://www.prcouture.com/2011/06/28/fashion-pr-4-easy-steps-to-red-hot-red-carpet-product-placement/ 4 Easy Steps to Red Hot, Red Carpet Product Placement By Susan J. Ashbrook Justin Bieber, Kim Kardashian and Jennifer Lopez are just a few examples of celebrities with tremendous sway over trends in the market, as well as, influence over consumer dollars. Just one twirl on the red carpet can take merchandise […]