So you’ve read my book and got your product into the hands of a celebrity – what’s next?  Take a note from the fashion company Ann Taylor.   They may have hired Kate Hudson as the “face” of their brand, but they also make Kate feel comfortable in her roll.  Kate said, “I really feel the collaborative effort.   I […]

A unique $50 million deal between Pepsi and super-star Beyoncé merges a celebrity endorsement and artist looking for more creative control. The deal  includes standard advertising like commercials and print ads as well as a “fund to support the singer’s chosen creative projects.” These projects, according to the New York Times, are undefined but could include […]

Alcohol brands continue to play a role in hip-hop lyrics and videos, just name an artist, and he probably has a deal.  Diddy has a role in Ciroc Vodka,  Ludacris is the ambassador of Conjure Cognac.  Don’t you wonder if a song like “Pass the Courvoisier” is organic or paid for? Stefan Kalogridis, owner of […]

What Tiger Woods and other golfers wear at every major championship is carefully planned by their apparel sponsors months in advance.  Hours of TV exposure, photos on magazine covers, websites and newspapers mean sales.  Winning a tournament can raise sales 10 percent,” said Tiss Dahan, the senior director of global apparel at Adidas Golf.

Just as we are influenced by what celebrities wear – they can also be influenced!   Jason Moran, a top notch jazz piano player, said in a recent interview “I invested every dime I had into hats.”  Why?  Jason noticed his hero and mentor, Thelonious Monk, wearing a lot of hats!