The TV Show “Fashion Star” looks to be a hit with viewers and consumers in that sweet demographic of 18 – 49 year olds. The show averaged 4.6 million viewers – not bad for it’s debut. What’s the show missing? How about some authetic fashion stars like Kimberly Ovitz? Jessica Simpson & Nicole Ritchie help bring viewers, but […]
Eyewear Sells Big in Celebrity Marketing
March 19, 2012 by
Anyone else influenced by the eyewear a celebrity wears? Oakley scored big with Tom Cruise and Mission Impossible to the tune of $100 million. Ray Ban’s Wayfarers went from sales of 7,000 to 7 million with celebrity product placement. Even Sarah Palin’s glasses have become a fashion must have.
The Reality Behind The Red Carpet – In Touch Magazine
March 6, 2012 by
http://www.intouchweekly.com/2012/03/the_reality_behind_the_red_car.php Now that awards season is over, celebrity fashion expert and author of Will Work For Shoes – The Business Behind Red Carpet Product Placement Susan J. Ashbrook is spilling the style scoop on what it really takes to get the stars ready for the Oscars.
Who Will Win “Best Dress” Award at The Oscars?
January 31, 2012 by
The Oscars is a pivotal moment in an actor’s or actresses’ career – a golden statue can solidify an actor’s position in Hollywood history forever. The Awards are also a celebration in fashion. Each year actresses step on the red carpet in stunning dresses created by the world’s most renowned designers and fashion houses. Who […]
Award Show Season – The Superbowl of Fashion and Celebrity Marketing
December 25, 2011 by
If the Oscars are in your sites – and you want to connect with a celebrity during an Academy Award campaign here are a few quick tips for you: Contact the celebrity for a small event – it they like your merchandise, hopefully you’ve begun a realationship with the celebrity that will grow. Research names of […]
