I loved the “Dragon Tattoo” books and await the film’s opening. The movie’s costume designer, Trish Summerville, collaborated on a capsule collection with H&M. Will the movie’s hero, Lisbeth Salander, who’s fashion sensibility is black & leather send people shopping? Motorcycle jackets, hoodie sweatshirts, black leggings – too bad H&M can’t sell Lisbeth’s fearlessness. Now, I’d buy that!
J Lo’s Celebrity Marketing Misses The Target
November 27, 2011 by
Unless you’re visiting another planet, you’ve seen those pricey produced Fiat commercials with Jennifer Lopez as the new “face” of Fiat. It seems that “Jenny from the block” commercials aren’t actually filmed in the Bronx. I’m a fan of Jennifer’s but that news doesn’t bother me as much as the fact that I simply don’t believe […]
Making Your Red Carpet Event Work
November 4, 2011 by
What can you do when you can’t connect with a celebrity? Don’t re-invent the wheel! Huge brands look for intimate events to connect with local clients. Louis Vuitton, Kate Spade and Tommy Bahama are just a few companies that offer local events for small groups after store hours AND sometimes they offer up snacks and […]
Celebrity Marketing Backfire
September 4, 2011 by
Novak Djokovic proudly told the WSJ he was “convinced” a $75,000 CVAC pod pressure chamber (something like Lady Gaga’s entrance maker at a Music Award show), helped his game. “I think it really helps – not with muscle but more with recovery after an exhausting set”. I’m sure the company was thrilled the #1 seed tennis […]
Food Website Takes A Bite Into Celebrity Marketing
August 31, 2011 by
Celebrity marketing abounds, even when it comes to promoting a food website. Founders of Thefood-life.com looked to Nicole Richie to open up about her travel-friendly food regimen in a post that ran in August. “Nicole Richie is very health-conscious…She always carries this special type of seaweed that gives her energy,” said Michael King in WWD. […]
