Celebrity Marketing Jennifer Aniston in Michael Kors Heels
Last season’s gladiator shoes are so over! Jennifer’s photo hit the tabloids and celebrity websites, and faster than you can say “Brad Pitt”, Jennifer in the Micharl Kors shoes will influence trends and consumer dollars. Celebrity glossy circulation is valued at $1.3 billion a year, and celebrity media TV has 100+million viewers a week, so Michael Kors hit the marketing lottery when Ms. Aniston stepped out in his shoes. If you have a product you wish to promote, there is no reason you should not take advantage of celebrity product placement, no matter what the size of your business or the nature of your product.
