Author, Public Speaker, Celebrity Marketing Expert
A lesson in Celebrity Marketing 101….Securing National press is not easy to do. I think Abercrombie & Fitch’s release to the press, with an offer for the “Jersey Shore” folks not to wear AF was brilliant. It goes back to the old PR statement “all publicity is good publicity”. Just the mere mention of the offer sent the media into a frenzy – even if the pay-off isn’t ever delivered.
Susan Ashbrook got her start in Fashion working for the designer, Richard Tyler, as his Director of Marketing and Public Relations. Richard’s high voltage celebrity clients included Julia Roberts, Anjelica Huston, Mick Jaggar and others. Recognizing celebrities can bring brand awareness through the red carpet, Ashbrook founded and pioneered the … [Read More...]
