May 7, 2021

Celebrity Marketing Lesson 101

 A lesson in Celebrity Marketing 101….Securing National press is not easy to do.   I think Abercrombie & Fitch’s release to the press, with an offer for the “Jersey Shore” folks not to wear AF was brilliant.  It goes back to the old PR statement “all publicity is good publicity”.  Just the mere mention of the offer sent the media into a frenzy – even if the pay-off isn’t ever delivered.


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