March 28, 2024

Celebrity Product Placement Scene Over and Over

 Thanks to “stylist to the stars“, Phillip Bloch, for taking a chance and styling Ms Hines in Georges Chakra for the Emmy Awards in 2006.  Georges was a new client, still unknown in the US, when Phillip hand picked this gown for Cheryl.  What does Phillip have to say about trying an unknown designer?  “I don’t care if your grandma made the dress.’ It’s not about the label but about what dress looks best on the client.”  The dress (and Georges) made a big splash on the red carpet, but some 5 years later, the dress appears again in the new issue of In Style Magazine.  The power of celebrity marketing is endless!