The Corona Virus didn’t slow down America’s interest in the funky fashion footwear brand Crocs. According to the WSJ, Crocs had a record sales growth in March and $1 billion in revenue last year. The brand is known for collaborating with some unusual celebrity partners like Post Malone and the band KISS. Fashion designers Vera Bradley and Vivienne Tam signed up to bring attention to the shoes. Zooey Deschanel and Natalie Dormer were named brand ambassadors and Saturday Night Live featured Crocs in a skit with celebrity guest host Margot Robbie. Another unlikely but profitable partnership was with super luxury brand Balenciaga. Their $850 custom platform Crocs sold out. Whether fashionable or practical, watch for interesting marketing partnerships from the brand.
