June 6, 2023

Who Promotes Affordable Fashion Better Than Celebrities?

Consumers usually look to celebrities to influence their discretionary spending, but this year it’s been the “People’s Princess” Kate Middleton and our own First Lady Michelle Obama who lead the way.  The Princess wore a blue Zara dress the day after her wedding and has showed off her legs with nylon stockings, which the stocking industry credits for a 25% increase in sales.