Nichole Dwyer – Fashion Marketing & Management, The Art Institute of California, Los Angeles

Susan was such an inspiration to our students!  Being able to hear Susan’s experiences of product placement and marketing with celebrities gave our students new perspectives into the reality of it all. After implementing the book in my PR & Marketing class, it was the one read that students looked forward to discussing in class each week! When she visited our campus, the students enjoyed learning even more about the industry and the importance of marketing in the fashion industry. Many walked away feeling inspired! ~ Nichole Dwyer, Faculty Fashion Marketing & Management  The Art Institute of California- Los Angeles