When I signed British fashion designer, Jenny Packham, for representation in the US I knew her designs would make it big on the red carpet. Her formula; elegance, form fitting, eye catching. Just check out this stunning confection on Holly Hunter. With the sea of celebrities who discoved Jenny first, it’s no surprize that Princess Katherine […]
4 Easy Steps to Red Hot, Red Carpet Product Placement
June 29, 2011 by
http://www.prcouture.com/2011/06/28/fashion-pr-4-easy-steps-to-red-hot-red-carpet-product-placement/ 4 Easy Steps to Red Hot, Red Carpet Product Placement By Susan J. Ashbrook Justin Bieber, Kim Kardashian and Jennifer Lopez are just a few examples of celebrities with tremendous sway over trends in the market, as well as, influence over consumer dollars. Just one twirl on the red carpet can take merchandise […]
Celebrity Marketing Jennifer Aniston in Michael Kors Heels
June 28, 2011 by
Last season’s gladiator shoes are so over! Jennifer’s photo hit the tabloids and celebrity websites, and faster than you can say “Brad Pitt”, Jennifer in the Micharl Kors shoes will influence trends and consumer dollars. Celebrity glossy circulation is valued at $1.3 billion a year, and celebrity media TV has 100+million viewers a week, so Michael Kors hit […]
The Best Accessory Isn’t Always Jewelry
May 2, 2011 by
Anna Paquin attended the White House Correspondent’s Dinner looking smoking hot in an Herve L Leroux dress. She is red carpet ready – but it wasn’t her accessories that best complimented her “look”. Wouldn’t you agree her husband, Stephen Moyer, added the fire to burn up all best dressed lists?
Tom Ford Joins Time Magazine’s 100 List
April 24, 2011 by
Rumor’s persist that Tom Ford is on the short list as a possible successor at Dior. Tom also made Time Magazine’s 100 list. Rita Wilson had this to say about him “Tom has manners that are rare these days. Handwritten notes are common for the man who wore a three-piece suit every day while […]
