June 6, 2023

Teen Marketing Muscle

Enjoyed reading Keith Richard’s book “Life”.  Keith talks about the power of teenage females and the advertising business that created the term “teenager” – a market for clothing, cosmetics, music and literature.  “I was never more in fear for my life than I was from teenage girls“.  Keith might be fearful but if you’re interested in celebrity marketing, then you’ll want to target teen stars to reach the kids that follow them.  Teen stars change frequently, with a whole new crop waiting for their shot.  They come from the worlds of Disney, Nickelodeon, Music and Movies.  If your product appeals to the teen market, it’s important to search out what stars they are following.