June 6, 2023

Time For a Change – Picking the Right Celebrity For Your Product

 Swiss watchmaker TAG Heuer has announced an end to their 10 year relationship with Tiger Woods.    TAG Heuer stopped promoting the golfer in 2009 after revelations about his marital troubles.  Tiger designed a watch for the company, which they will continue to support through sales and the golfer’s charity foundation.  10 years is a long run, but it’s no surprize that it was time for a change.