February 6, 2023

What’s in a (Celebrity) Name?

 The Connecticut estate where actress Katherine Hepburn lived for many decades is for sale.  This listing wouldn’t have caught as much attention without the four time Academy Award winner’s name attached, hinting once again, about the power of celebrity marketing.  I believe celebrity product placement is an essential marketing tool today, no matter what product you have or what market you are trying to penetrate.  Product placement can work for a tire store in St. Louis as well as Armani.  The principals are the same, only the execution is different.