April 27, 2024

Archives for September 4, 2011

Celebrity Marketing Backfire

Novak Djokovic proudly told the WSJ he was “convinced” a $75,000 CVAC pod pressure chamber  (something like Lady Gaga’s entrance maker at a Music Award show), helped his game.  “I think it really helps – not with muscle but more with recovery after an exhausting set”.  I’m sure the company was thrilled the #1 seed tennis […]