Now that’s what I call using social media! When Justin Bieber’s manager, Scooter Braun, signed Carly Rae Jepsen he gave Bieber a fifty-per-cent cut. Braun told him, “We’ll be partners, put her on your tour, sing a song with her.” Bieber’s homemade video of him horsing around to Jepsen’s “Call Me Maybe” got forty-eight million […]
Archives for September 2012
Who Promotes Affordable Fashion Better Than Celebrities?
September 16, 2012 by
Consumers usually look to celebrities to influence their discretionary spending, but this year it’s been the “People’s Princess” Kate Middleton and our own First Lady Michelle Obama who lead the way. The Princess wore a blue Zara dress the day after her wedding and has showed off her legs with nylon stockings, which the stocking […]
